Exploring our 2025 Sustainability Commitments: Training 1 million young people through the #YouthEmpowered program

In Coca‑Cola HBC we are providing young people around the world with the skills and knowledge to face the future with confidence.

In particular, we focus on the so-called neet-group; Young people not in employment, education or training and give these young people the tools they need to face the future with confidence.  

We offer skills, guidance and support to young adults between 18 and 30, along with a network to tap into. Knowledge sessions include workshops, mentoring by general managers and other senior employees, individual coaching sessions and debates with other youngsters, politicians, and representatives from business and academia. We also provide e-learning tools giving easy access to a range of new knowledge. 

So far, 21,500 young people have been helped through our #Youth Empowered projects across Europe and Nigeria. More than 500 of our employees have also participated as mentors in these projects, sharing their expertise. The participants have described these projects as once-in-a-lifetime experiences that every young person should take advantage of. Through these activities, we help to empower young people, preparing them for work, and helping them choose a career path. 

Youth Empowered program was launched in all Baltic countries in 2017 and its aim is to support the youth on their way to meaningful employment, by providing the most substantial life skills, entrepreneurship skills and promoting the creation of a network of contacts. In Baltics our project partners are Junior Achievement Estonia and Lithuania and Employer’s Confederation of Latvia with whose help we organize in-person workshops alongside mentoring sessions with our employees that help participants to complete a range of programme activities and enables young people to build valuable and long-lasting professional and personal networks that create employment and life opportunities. We have trained over 1300 youngsters in Latvia, 555 in Estonia and around 800 in Lithuania.