#YouthEmpowered: You can do more than you think. The launch of a program for young people functioning outside the education system and the labour market

Coca‑Cola HBC Polska with its partners has launched a pilot edition of its program entitled #YouthEmpowered: You can do more than you think. Its aim is the vocational activation of young people who remain outside the labour market and the education system. The inauguration of the program was accompanied by a debate during which the results of a Kantar Millward Brown survey of the group to which the program is addressed were presented.

GUS data shows that in the past year in Poland, 11% of individuals aged 15-24 did not study and did not work. The survey, which is the starting point for the Polish edition of the program #YouthEmpowered: You can do more than you think, indicates that 51% of the representatives of this group are satisfied with their situation and 38% are convinced that finding work is mainly about luck and contacts. At the same time, 33% of the respondents have no occupational experience and only 26% attended a job interview.

Young people, questioned about values, first mention health and family, but self-reliability comes a close third. Occupational fulfilment was only in seventh place, and education came last - in the ninth position. The researched group is diverse in terms of age, place of residence and level of education. Its representatives share their requirements regarding future work - they declare that they want to receive a good income, have a guarantee of employment, work in a friendly atmosphere and be able to develop.