Relationship with the coca-cola company


 

The Coca‑Cola System in Poland and Baltics

In each business unit where Coca‑Cola is present, the Coca‑Cola System is represented by the company representing the owner of the brands – The Coca‑Cola Company, as well as by the bottler, operating in the given market, responsible for production, sale and distribution.

 

Cooperating with The Coca‑Cola Company

The Coca‑Cola Company and its 300 bottling partners – including Coca‑Cola HBC – together make up the Coca‑Cola system. This unique combination creates added value for our customers and consumers, which makes it unique among other businesses. We combine the insights, resources and experience of The Coca‑Cola Company with our own expertise in production and sales. We create added value together, not just for our Customers and Business Partners, but also for the economy and environment in which we operate.

Our cooperation is based on a partnership that has contributed to the success of the Coca-Cola System in many countries around the world and supports the development of the communities in which we are present. 

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Meeting demand

As Coca-Cola Poland & Baltics, we are responsible for meeting this demand through manufacturing, packaging, distributing and merchandising the finished branded soft drinks to customers, who then sell the products to consumers. We are also responsible for customer marketing and outlet execution.

 

Coca-Cola HBC Poland and Baltics is responsible for:

  • production
  • sales and distribution
  • consumer offers and point-of-sale advertising
  • shop supply
  • client service
  • client offers
  • corporate PR and local sponsorship activities

Coca‑Cola Poland Services Sp. z o.o. and Coca-Cola Balti Jookide AS are responsible for:

  • advertising and media contact
  • brand PR
  • consumer promotion
  • new product launches
  • marketing
  • corporate PR

The sustainable growth of the entire System depends on cooperation, shared values and experience gained by The Coca-Cola Company and the individual companies which make up the System, which support each other at every stage of their business activities.