For me the key value is to be authentic and at Coca‑Cola HBC I can – I'm not compromising my principles in my daily job and when communicating with my managers.
Authenticity is embedded in the core of the company and it’s great that my own principles match with the company’s.
We have an HR slogan - "ownership, collaboration and a high-performance mind-set” – this is what our day-to-day is about. My career path has been about ownership and taking responsibility from the very first day.
When interacting with suppliers, our guiding principle is to work with honesty and integrity in order to create ethical and sustainable procedures. Ukraine has a negative stereotype around corruption, so we are working very proactively with our suppliers to be honest and ethical and to think about the environmental impact. One of the ways we are trying to achieve this is our waste management initiative.