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A total of 109 respondents took part in the survey, but only 26% of them had a defined career plan. At the same time, almost all the young people surveyed recognize: "We are ready to experiment and discover different industries". According to the answers, they are particularly interested in the experience of businessmen, politicians, financial and technology representatives. The majority of the respondents emphasize that their inspiration comes from family members, friends and books, but they are also inspired by recognized representatives of various professions and influencers - "target-minded people who work actively to make their dreams come true".
In order to promote awareness of career options, especially among graduates of grades 9 and 12, an online discussion cycle "What to Do, When You Do Not Know what to Do?" will take place from 14 to 28 May. Within this cycle, representatives of various industries and businesses will share their experiences and stories as well as tell those present about the peculiarities of their profession. The discussion cycle is organized by the Employers Confederation of Latvia in cooperation with Coca Cola HBC Latvia within the framework of international youth education project #YouthEmpowred.
Before making such a significant decision as a career choice, it is important to carefully consider and evaluate each aspect, taking into account one’s abilities, areas of interest and labour market trends. In this cycle of discussions, we want to show young people the multifaceted career opportunities in sectors that are important to the economy, and it will certainly be useful both for those who have already decided and for those who are still hesitant about their choices.
LĪGA MEŅĢELSONE DIRECTOR GENERAL OF THE EMPLOYERS’ CONFEDREATION OF LATVIA
The first discussion is to take place on 14 May; 11:00 a.m. online on the #YouthEmpowred Facebook and YouTube profile and will be devoted to manufacturing, construction and engineering industries. On 21 May, discussion will focus on IT, mathematics and natural sciences, while the final event on 28 May will reveal digitalization and technological opportunities in the rural environment.
Similarly as we have implemented this in #YouthEmpowered activities, within this discussion cycle we also aim at inspiring and educating young people through true experience stories from the real work environment. We hope that by listening to the stories of professionals working in various industries, the participants will gain more confidence in their own abilities and will use the knowledge acquired in these discussions to promote their own career growth!
DACE DRICKA COCA-COLA HBC LATVIA Public Relations Manager
About “Youth Empowered”
#Youth Empowered is an international programme implemented by Coca Cola HBC in all 28 countries where the company is represented to support young people aged 18 to 30 years. The aim of the programme is to support young people in successful start of their career, developing key life and business skills and promoting the building of contact networks. In Latvia, this project is implemented by Coca-Cola HBC Latvia in cooperation with the Employers' Confederation of Latvia, organizing 15 free seminars in five different Latvian cities, with the participation of various lecturers and reaching more than 2000 young people.