The introduction of COSTA COFFEE Home Edition is supported by a high-reach campaign, mainly through digital channels and influencers. Communication activities will start at the end of September and will last until year's end. Their leitmotif will be the slogan Better start with COSTA and the idea of COSTA nowi o ... [What makes COSTA a ...] - a series of creative questions, answers to which can be found in the brand's benefits. In this way , COSTA COFFEE Home Edition emphasizes its sense of humor and perspective on what may happen in the morning, before drinking coffee.
The Kalicińscy Agency is responsible for campaign strategy, creative design and production. The MediaCom Media House is responsible for the campaign media buy. The Big Picture Agency is responsible for PR activities in the area of media strategy, media relations and influencer marketing.