Over a 1000 people had great fun in the specially prepared Record Setting Zone, where they could enjoy other attractions as well, such as a photo booth, DJ concert and the possibility to try the beverages from the wide offer of Coca‑Cola HBC Polska. Every participant received souvenirs – a bottle opener and a hand band. The organizers also handed out over 2000 cans and over 1000 small gadgets to all of the people who gathered around the Record Setting Zone and could not take part in breaking the record, but actively supported the participants.
As declared by the company, the initiative was above all a charity event. Coca‑Cola HBC Polska will give over 1000 bottles of Cappy juice to the Little Children Orphanage in Łódź – one bottle per each person engaged in the record breaking.