Starting from February 2021, Coca-Cola HBC is expanding the partnership becoming the exclusive distributor of Nemiroff Vodka in Latvia, Lithuania and Estonia.

Nemiroff-produkti Nemiroff-produkti

Jaak Mikkel, General Manager, Coca-Cola HBC Poland and Baltics said: "We are proud to establish the partnership with Nemiroff. We believe that the combination of the brand’s unique image, huge expertise and reputation with our strength in distribution and execution excellence will enable us to provide consumers in Latvia, Lithuania and Estonia with new taste sensations and experience in mixology. The alliance also perfectly fits with our 24/7 portfolio strategy, which aims to offer a beverage for every occasion around the clock."

"After a year of partnership in other countries with Coca-Cola HBC, we are more than delighted with the results. In 2020 Nemiroff grew 18% compared with the previous year and, of course, there is an input from our collaboration to such achievement.  So now, we are delighted to add Latvia, Lithuania and Estonia to our global partnership map. Nemiroff is already well-known and beloved brand in these markets, but together with such an experienced partner as Coca-Cola HBC we expect to achieve new heights", - says Yuriy Sorochynskiy, CEO of Nemiroff Vodka.

Coca-Cola HBC Poland and Baltics continues to build on its already strong and broad portfolio to further strengthen customer relationships and address important adult consumption occasions through mix activation, according to our 24/7 portfolio strategy. Plans include building expertise, development of cocktails and mixology culture programs in collaboration with local HoReCa and educating consumers on responsible drinking.

In addition to Baltics Coca-Cola HBC also distributes Nemiroff Vodka to Poland, Italy, Austria and Armenia.