Mission sustainability

According to our 2017 figures, our refrigeration equipment, such as in store coolers, account for almost 40% of our carbon emissions.

Along with our refreshing still and sparkling drinks, there is one other thing that many people will notice in our customer outlets – our refrigerators. As we always want our drinks to be served perfectly, we need a lot of coolers. However, because refrigerants are harmful to the environment, our refrigeration equipment has a negative impact, accounting for almost 40% of our carbon emissions (according to our 2017 figures).

As we try to reduce emissions across our value chain, including in customer outlets, we are introducing a new generation of ‘iCOOLers’, which use refrigerants with zero global-warming potential, and are 57% more energy-efficient.

By the end of 2018, they will already account for 13% of all our coolers, putting us well on track to achieve our goal of 50% by 2025. In February 2019, we will reach the milestone of 200,000 iCOOLers in our customer outlets, helping to drive down our CO2 emissions and easing our customers’ energy bills.

Our Business Unit is also demonstrating strong leadership in reaching this target. Currently, the HFC-free (hydrofluorocarbon-free) coolers across the Baltic market account for 31,2%. However, it is already planned to increase the number by almost 10 percent. By the end of this year there will be 6739 HFC-free coolers across the market that will account for 40,3%.

With two-thirds of the world’s electricity consumed by commercial and industrial companies, switching to renewable and clean energy is critical to speeding up the transition to a low-carbon economy.

Did you know that of all the electricity used in the world, two-thirds is consumed by commercial and industrial companies? It follows then that switching industry to renewable and clean energy is critical to speeding up the transition to a low-carbon economy. At Coca‑Cola HBC, we use about 785 million kWh of electricity in our production plants. We are aware of the effect this has on the environment, which is why lowering our emissions is a key priority. It’s important for us to play our part, bearing in mind that Climate Action and Affordable & Clean energy are two of the UN Sustainable Development Goals.

We are also committed in reducing direct carbon emissions ratio by 30% in our operation and to have 50% of total energy used in our plants coming from renewable and clean sources.

In 2017, 42% of the energy used in our EU and Swiss plants came from renewable sources and we have 8 sites using electricity from co-generation. Last year, 10 out of our 26 plants in the EU and Switzerland were using 100% renewable and clean electricity and during 2018 more began to make the switch. Our Edelstal plant in Austria, for example, has a long-term renewable-electricity supply contract for 100% of its electricity. This prevents almost 4,000 tons of CO2 emissions each year.

Following 2025 Sustainability Commitments our Business Unit has started using renewable energy in Neptunas plant as well. As of this year we are using 100% clean electricity that comes from Kaunas Algirdas Brazauskas Hydroelectric Power plant located in Lithuania.

Nearly 50% of the electricity we use in 2019 in Polish 3 plants comes from renewable energy sources. Installation of heat recycling from treated waste.

In cooperation with the Carrier company we installed in our facility a heat pump, which is to collect the heat from the treated waste, and then use the heat restored for heating purposes, including the heating of the entire building of the waste treatment plant, i.e. the cloakroom of the warehouse workers, cloakroom of the waste treatment plant workers, steering room of the waste treatment plant, lab and technical rooms. 

Water is crucial to our business and a key component of our beverages, but we are also aware that some of our bottling plants operate in areas of water scarcity.

We are also committed to reduce water use in plants located in water-risk areas by 20%.

To assess water risk in river basins where we operate, we use globally recognized water monitoring tools and data analysis. Our projections show that there are around 17 water-risk locations in our operational areas. Most of these are in Nigeria where the challenges are connected to access to water and sanitation.

There are also affected locations in parts of Russia, Greece, Cyprus and Armenia, where we are in the process of planning or implementing water-replenishment activities.

Our initiatives include realizing access to drinking water in communities with a lack of access, purifying the waste water and using it for feeding livestock and watershed protection & restoration. For more than a decade, working with Global Water Partnership – Mediterranean and the Greek authorities, we have also been involved in the Mission Water programme in Greece, which promotes water conservation through rainwater harvesting. Working with the authorities, we installed three new water-storage tanks on Kythera island in 2017. The Mission Water project has already provided support to 31 Greek islands. Moving forward, water will continue to be a major priority for us, in all our operating areas.

Even tough the Baltics&Poland is not located in a water-risk area, we are aiming to reduce water usage per liter in our beverage production. In Neptunas plant we have a target to reduce water ratio used for Neptunas water to produce by 22.5 percent. In 2017 we used 1.87 liters of water to produce one liter of beverage. By 2020 we are planning to have water use ratio of 1.45. For Polish 3 plants is 1,78 (2019) and the goal for 2020 is 1,77.

To reach this goal the following measures are taken:

  • Bottles conveyor lines lubrication optimization from wet to dry;
  • Water reuse projects as bottles rinsing water reuse implementation;
  • Cleaning in place system (CIP) optimization by analyzing & optimizing cleaning steps;
  • Optimization of sand filtration backwashing frequency in water treatment;
  • Conducting regular water leak checks/ repairs (Near Losses program).

We are working to tackle the challenge of packaging waste, but we know more needs to be done. We want to ensure that every bottle or can that we put into the market has more than one life, that we use more recycled materials for new bottles and we partner to help collect bottles once they are used.

We believe that every package has a value and life beyond its initial use and should be collected and recycled into either a new package or another beneficial use. There is another way to look at it – we borrow the consumers the packaging to purchase our beverages – and he/she is expected to return it. For the greater good, as we aim to produce new packaging out of the recycled materials. Austria is a great example with Römerquelle now being there marketed only in recycled materials` packaging – so called recycled plastic or rPET.

Our initial target for 2020 was to collect and recycle 40% of our packaging materials placed in the market. In 2017, we had already achieved 41%, putting us ahead of target. We have set a new target to help collect the equivalent of 75% of primary packaging materials by 2025, which puts us on track to reaching the WWW ambition of 100% collection by 2030. One of our initiatives in Austria, for example, is the PET2PET project where we collect all PET bottles and recycle them into new ones, creating a continuous, circular and closed production loop. We do this with industry stakeholders, and recovery and recycling organisations.

One of the most important initiatives of “Separate with us” in close cooperation with FIFA and the Organizing Committee “Russia-2018” was the implementation of a large-scale information campaign in support of separate waste collection at all 12 stadiums of the 2018 FIFA World Cup and the FIFATM Festivals. In addition to infrastructure development to ensure the collection and separation of waste, for the first time, a comprehensive educational program on separate collection of waste for employees, volunteers and fans attending matches was implemented. More than 1,300 navigation posters were placed over the containers at the stadiums. On the screens and media facades of the stadiums and FIFATM Festivals, educational videos were broadcast. With the joint efforts of Coca‑Cola and partners, more than 32 tons of plastic (PET) packaging was collected and sent for recycling, which is the equivalent of 100% PET packaging for Coca‑Cola products sold during the World Cup. 

In Baltics, we can also be extremely proud – in Estonia and Lithuania, together with our consumers we are able to recover up to 90% of our primary packaging, except for the premium spirits portfolio. In Latvia we are working hard to repeat the success story to be the truly responsible businesses and believing in circular economy – nothing is wasted, all finds a new life.

In Poland nearly 60% of packaging in 2019, that went directly to consumers, we collected and recycled. Program Act with impetus commenced as early as in 2018 involved 4 largest beverage companies in Poland for the voluntary investment in collection and recycling of PET packaging as well as in educational campaign for consumers. It was implemented in nearly 1000 Polish communes by means of the largest recycling organization on the market in Poland, the Rekopol company. The activities undertaken affected raising the collection of PET packages in Poland by over 10 percent. Jointly with our business partners, social organizations and other stakeholders we undertake a number of initiatives the purpose being to increase the level of collection and PET recycling. 60 percent of our packages, which went directly to consumers was collected and transferred for recycling. "We want to be an active partner in searching for the best and most effective solutions for the problems of the modern world. As the problems are complex enough that not a one entity, even the strongest one will tackle by itself. Today, as never before, business needs broad coalitions of different entities and sectors – involvement of all those who care for better tomorrow." Katarzyna Borucka, Public Affairs and Communication Director, Coca-Cola HBC Poland and Baltics.

Additionally we have been collected over 34 tons of raw materials in recycling machines, set up in 10 locations in Warsaw thank to cooperation with The Coca-Cola Foundation and Nasza Ziemia Foundation. Another 7 recycling machines will be distributed to localities in Poland as part of our competition called "World Without Waste" - Recycling Machine in Your Town in 2020.

Gender equality is a key aspect of the UN Sustainable Development Goals and studies have shown that gender-balanced teams working in inclusive environments are more productive, innovate more and achieve better results.

Currently, 35% of our managers are women, and we are well placed to build on this. By 2025, we want to raise this to 50%.

We are introducing a range of company-wide initiatives to drive diversity in hiring and ensure an inclusive workplace. We are reviewing our recruitment process end-to end, and steps include making sure our career adverts appeal to both women and men. We’re also building an all-embracing leadership development programme to enable our leaders to create inclusive environments where everyone feels they belong.

In Baltics, the diversity is well represented. During 2018, more women than men were hired in Estonia and Lithuania in total. We also encourage the entrepreneurial mindset and women leadership through our local youth education program Youth Empowered.

Our CEO has kicked off an internal communications campaign to raise awareness and understanding of how diverse teams in inclusive workplaces can help us grow our business. We’re also promoting women’s networks across our business units. Activities are taking place at local level, too. For example, in Italy, we’ve partnered with ‘Valore D’, an association dedicated to fostering diversity, and promoting female talent and leadership. ‘Valore D’ is helping us work towards achieving gender balance and an inclusive workplace culture. In Ireland and Nigeria, women’s networks, which connect and empower women, as well as foster women’s professional development, are in place.

We believe these activities, and others at group and local level, will help us achieve a better gender balance across our management teams. In Poland & Baltics Business Unit 40% of our senior management team are women.

In Coca‑Cola HBC we are providing young people around the world with the skills and knowledge to face the future with confidence.

In particular, we focus on the so-called neet-group; Young people not in employment, education or training and give these young people the tools they need to face the future with confidence. 

We offer skills, guidance and support to young adults between 18 and 30, along with a network to tap into. Knowledge sessions include workshops, mentoring by general managers and other senior employees, individual coaching sessions and debates with other youngsters, politicians, and representatives from business and academia. We also provide e-learning tools giving easy access to a range of new knowledge.

So far, 21,500 young people have been helped through our #Youth Empowered projects across Europe and Nigeria. More than 500 of our employees have also participated as mentors in these projects, sharing their expertise. The participants have described these projects as once-in-a-lifetime experiences that every young person should take advantage of. Through these activities, we help to empower young people, preparing them for work, and helping them choose a career path.

Youth Empowered program was launched in all Baltic countries in 2017 and its aim is to support the youth on their way to meaningful employment, by providing the most substantial life skills, entrepreneurship skills and promoting the creation of a network of contacts. In Baltics our project partners are Junior Achievement Estonia and Lithuania and Employer’s Confederation of Latvia with whose help we organize in-person workshops alongside mentoring sessions with our employees that help participants to complete a range of programme activities and enables young people to build valuable and long-lasting professional and personal networks that create employment and life opportunities. We have trained over 1300 youngsters in Latvia, 555 in Estonia and around 800 in Lithuania. 

In Poland our partner is Succes Written by Lipstick Foundation. Youth Empowered means YEP.Academy is an Internet platform which offers updated content interesting for young people, tests of competences and abilities, as well as online trainings aiming to help young people to develop skills necessary on the job market, including a calculator of remunerations helping to calculate minimum earnings. These tools were used in 2019 by over 100 000 users. www.yep.academy.

YEP mentoring program and job shadowing

Thinking about young people who would like to check what in practice the work on a given position looks like we prepared the YEP mentoring program offering an opportunity to use the knowledge of the employees of the Coca-Cola system, become familiar with the professional career in selected areas and take the advice from experienced professionals . Additionally, the job

shadowing realized in our company allows for young people to assist the employees of the Coca-Cola system on the working day, due to which the trainees may see in practice what the work on a given post looks like. https://www.youtube.com/watch?v=FXECD8o8wxU&feature=emb_title


Environment

We minimise our environmental impact in the entire value chain through implementing, where appropriate, specific targets to:

  • Reduce our water, energy usage and produced waste
  • Drastically decrease our Green House Gas (GHG) emissions
  • Improve packaging efficiency, increase recovery and recycling, decrease waste to landfill
  • Source sustainably

Communities

We’re giving back to our communities by:

  • Creating a positive socio-economic impact wherever we do business
  • Supporting community water and environment stewardship programmes
  • Implementing internship programmes and partnering with educational institutions to address youth employment
  • Partnering with international societies to provide emergency relief across our footprint